You can't afford to be the best in "the" world.Every consumer has his own world. One's world might be Twitter applications. Another consumer's world might be the Electric High-Voltage maneuvering with GIS.
Utilize that world, find a market niche (a very small one) and hammer it with all your power.
Know the 80/20 rule. You may have developed something so large and so big aiming for the mass average people. Sadly, that won't work anymore.
Be:
- The best Social Marketing Blogger.
- The best kids Shoe Maker.
- The best IPhone social network application developer.
- The best Linux to Windows Application Programmer.
- The best hacker? No. The best bank ATM hacker.
- The best Mac applications cracker.
And you'll get the best middle name ever.
- Elie The Social Marketing Blogger.
- John The Kids Shoe Maker.
- Jasmin The IPhone social network developer.
- Cody The Linux to Windows programmer.
- Yaseen The ATM hacker.
- Anders The Mac Cracker.
So, be "the" best in my world.
You are absolutely right Hussein. It is impossible to be the best in several or all worlds. You are also right when you say it wont work to be large and for the mass. I couldn't agree more.
ReplyDeleteI think I should start reading some of Seth Godin's books. He obviously does interesting stuff.
Thanks for including me in your post! Even though I don't consider myself as a "Mac Cracker" ;)
Great post, btw.
This is absolutely true! Where is Hussein in all this :)?
ReplyDelete@Anders
ReplyDeleteTrue,
Seth godin is a great marketer and his book are all full of actions and Concrete messages..
you don't know anything about Mac Now.. but who knows? if you set your mind to a sub field in Mac, you will be the best..
@Elie,
Thanks Elie :) Let us wait and see where can I fit ..
What if where you can fit is something that has a very small effect on the surrounding even if you participate in it...What will you do in this case?
ReplyDelete@Kamal
ReplyDeleteBasically, Making a small effect is far better then making nothing.
Accepted :)
ReplyDeleteThanks for the mention in your post, Hussein! I agree. It's better to aim at a specific market segment than to try hitting a lot in one time.
ReplyDeleteThis is just like pressure. Exerting 5 lbf of force over an area of 5 sq.in. would yield a lower pressure than the same amount of force applied in a much smaller area like 1 sq.in. So, the same amount of force is much more effective if applied over a smaller area.
I'd like to call this Cody's theory of marketing pressure. Hahaha. Just kidding guys.
@Cody
ReplyDeleteI like the way you express that post into formula and its true!
I'll call it Cody's Theory of Marketing influance. write a book :D